Bazaarya's preferred witness research

Feedback Form

Bazaarya's preferred witness research

Views: 1585

Roshni Neogi explains how the team interviewed and got useful insights from vendors who would potentially participate in Bazaarya's Asian food market.

The key point here is that the team understood their value chain: namely, that their direct customers would not be consumers but the actual vendors who would sell their food or other wares in the market (in other words, other entrepreneurs). Making a success of the business idea thus means understanding what conditions would attract vendors to take stalls in the market, and which vendors would be most sutiable for the market.