Pretty Sensible - Commercial protection strategies

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Pretty Sensible - Commercial protection strategies

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In the absence of a patentable product, John describes some other ways that the business will aim to protect its assets from imitation and competition. Clearly, the business will have to think about how to structure itself to be able to adopt these other protection mechanisms, such as the development of a strong brand - often easier said than done! Since this is a design product, the business could aim to use trademarking and design rights, since it cannot patent, along with the other mechanisms it mentions.