Simpulse team Idea Generation

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Simpulse team Idea Generation

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 Patrick O'Malley describes how his team adapted the six-stage Idea Generation Tool to their needs, to come up with some potential product and service ideas targeted at obese patients. Notice that, at the end of his explanation, Patrick points out what team intends to do next to verify the assumptions and ideas they came up with in this process. This is the team that eventually developed a service idea called 'Fit my Life', seen elswhere in this Toolbox.