Soleil team studies energy users

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Soleil team studies energy users

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Team Soleil had to discard their original start-up idea and go back to the drawing board.  Here, Jenny Lynn Cargiuolo and Andrew Binnendijk explain how the team interviewed consumers (and observed their behaviour) regarding their habits and feelings with respect to home energy use. They used this information to generate three new product or service concepts, one of which they decided to develop further.